How do I increase my conversion rate on my Facebook ads…

What’s up NewGen family! It seems like when you’re back to getting on track your life, business, health, etc… The devil likes to bother you the most. This time it was with my health, I ended up coming in contact with COVID-19 and tested positive. The good news is that my fever and symptoms were VERY minor and I recovered in less than a week (around 4 days full recovery). Right now, I’m just quarantining so I’ll be dropping some value driven blog post this week so without further let’s go ahead and get started with today’s topic.
Today we’re gonna be talking about the main question that can take you to the next level in your online business. How can you improve your conversion rate on your Facebook ads? Well first lets go ahead and list off a couple reason why your ads aren’t converting into traffic which would convert into sales:

• Bad ad copy
• Non appealing content
• Bad CTA (Call To Action)

These 3 points are the cream de crème of traffic converting on your ads. If your ad copy is way too f*cking long, most likely no one will actually want to read it. If your content whether it be a picture or a video if it’s not eye catching, the majority of people will scroll past and not even think twice about it. If you have a bad CTA or not one at all then the customers that have the attention of the post, you miss an opportunity to guide them to the next step on their journey to get to your store. So now that we’ve listed the three main causes, lets go ahead and explain how to fix all three of these things.

 

Bad ad copy:

When it comes to your Facebook ad you need to understand that it doesn’t matter what kind of picture you have on the post (you have some slight leeway with a video) if your ad copy is boring, has no structure or just long as hell for no reason, these things can turn the customer away from your post. So how should you structure your ad copy? lets list off a couple key points:

•  Ask a question (Make the customer think, of course it’ll be a rhetorical question)(Another note, a statistic also works just as good.)
•  Provide the solution (Introduce the product/service to the customer)
•  Provide a good offer
•  Give a CTA (Call to action)

Here’s a couple of examples of what that looks like:

Do you see all the points being applied here? Use this as a guide (don’t be a copycat) and structure your ads in this format. Practice also makes perfect (and paper) so take an extra 10-15 minutes aside and just practice writing ad copy so when you’re creating your official advertisement you’ll be able to flow it a lot easier. Structure is key!

 

Non appealing content:

Let’s be real… I see a lot of Facebook ads for Dropshipping stores, informational products, etc… and they’re trash as hell! People, it’s 2020. If you’re not using video ads to promote your product/service, YOU ARE LOSING! Now I’m not saying that pictures don’t work (golden gem right here: If you use pictures in meme formatting, it works just as well if done correctly) but, would you stop scrolling for an ad if it was a video or a photo? Majority would stop for the video.

Remember the average attention span of a human in this day and age is 5 seconds. A video can capture more around your product than a photo will ever. With that being said you need to learn how to edit videos… Nah just kidding, well sort of. I can edit videos myself, but lets be real I’d rather outsource that to a professional and if you don’t have the skills to edit your own I suggest using a professional. I recommend using Fiverr to find a video editor, I personally use ViralVideos101, they’re very professional, quick and they have the best quality videos for the best price. Tellum ya boy Ben sent ya.

Another gem is that with a video, you can literally create an audience off the people who watched the first 5-30 seconds of your video, meaning that you can run ads to people who’ve seen it, but somewhere along the video got distracted and re-coop those sales. Can’t do that with stock photos. Lastly, when you use a video, make sure the first 3-5 seconds of the video are eye catching. You can do that, along with the right ad copy and that alone will definitely increase conversions on your store.

 

Bad CTA (Call to action):

Now this right here is a small thing, however contributes in a massive way. You need to tell your customer what to do on your ad. I can’t tell you how many people will have either great or shitty ads with no call to action. After your potential customer watches your video and reads your ad copy, call them to an action. If you look on the ad copy examples I’ve given if you look at the bottom of the ad copy you’ll see that I tell them to click the link to reserve your product. With that being said in order for the PC to get to your store all of these points have to be utilized correctly in order to get at least 50% higher chance to get a conversion (Your store structure definitely will be the other 50% to get sales).

 

In conclusion…

Put all of these together and your store is looking clean/distraction free, you’re conversion rate will go through the roof. With that being said, thank you for reading if you’ve made it this far. I really want to give you a lot of value and actually help with your issues regarding your stores and ads. More blogs coming this week so be ready! Take care.

 

 

 

 

 

Top 3 ways to make money during COVID-19…

What’s up NewGen family! Man I don’t even know where to start, this whole entire year has just been crazy beyond comprehension. In my personal opinion biblical. Rumors of wars, the passing of Kobe Bryant (Rest in peace), COVID-19, and now a damn race war… Man I think it’s safe to say we need the remote from Adam Sandler and click to 2021! Never the less, today we’re here to talk about the top 3 ways to create income right now during this pandemic. Since millions on millions of people have lost their jobs and now collecting unemployment, making money right now is definitely more challenging now more than ever. With that being said let’s go ahead and dive right into today’s blog topic.

 

E-commerce/Dropshipping:

Now I’m starting off with this one is because we are in a time now where the shift is happening. Two years ago along my journey of learning dropshipping and going through the phases of creating, failing and doing over again, one thing that kept me going is that I knew that major department stores are going out of business and its due to people are shopping online. Stores like Toys R us, JC Penny, Sears, etc… are seeing their revelation of their companies, that was two years ago. Now, 2020 with the pandemic has pretty much headshot all of these businesses and many more. With majority of the world still under quarantine, everyone is on the internet now more than ever. More people on the internet means more online shopping.

Between 2020 to 2025, E-com/Dropshipping will dominate because, department stores are dying (or at least on life support). So what are the steps of building my first E-com/dropshipping store? Well it’s simple:

• Find a product
• Create an online store around the product
•  Create/run ads to your store
•  Start generating sales

Now of course there’s WAY more that goes into it, but this is just the basis of it. I personally recommend using Shopify when you’re creating your store, because it’s beginner friendly and they give you different tips and tricks to create and achieve your first successful E-commerce website. Right now they’re having a 14-day free so I highly recommend hoping on this opportunity especially at it’s beginning stages. Click here to get started! For more info on E-commerce/dropshipping check out my post, “Key tips you need to know when starting a Shopify store…” for more in-depth explanation.

 

Social Media Marketing Agency:

Now this is for the people who don’t necessarily want to deal with the responsibilities of running an E-commerce brand/dropshipping branded store. A lot of these physical businesses such as restaurants, dental offices, etc… the owners of those businesses for the most part are leaving a huge chunk of money on the table simply because they don’t know how to take advantage of the internet (Or in all honesty are just too f***king lazy to learn) that’s where you come in!

So what exactly do you do to get started? Well first learn how to market. My personal advice, take 2-3 weeks aside and actually learn Facebook ads/Google AdWords because that is the most crucial part of being able to do this. What exactly will you be doing? As a social media marketer, you’ll be creating/taking over the client’s social medias for their business and you will be running ads and you’ll be bringing traffic (potential customers) towards their business which will put more money in their pockets.

The more clients you take on and provide good results, the more money you’ll make. Now how do you get paid from doing this and do you have to use your own money? In the beginning you want to provide value ( a test run) to your client and show them that you’re worth the extra investment. You know when you’re in the mall and you walk past the food court and you got the people handing out free samples of their food. Well it’s the same concept. Give them a taste and if they like, you can write up a contract and they’ll give you a budget to utilize to grow their business. You can easily make an extra $1,500-$3,000 a month per client. Imagine having 4-5 clients paying you $1,500 a month, you do the math. For more info about SMMA check out this video by Kevin David for a more in-depth overview.

 

Print on Demand:

Now this is a unique take on making money online because, this isn’t talked about too much.  For all of my creatives out there this opportunity and the time we’re in right now is GOLDEN! Especially with COVID-19 most shipping times for online businesses are extremely pushed back and may be a good minute before they go back to normal. So what exactly is P.O.D ? It’s pretty much similar to dropshipping, but instead of already made products, you’re creating the designs. That’s right, YOU!

Clothing, accessories, phone cases, necklaces, etc… you’ll be creating the designs via photoshop. Afterwards, the fulfillment center manufactures it and sends it to your customers. Fun fact, my clothing line (01 Vision) started off as an P.O.D but will very soon become an actual clothing retailer. So what’s a good P.O.D company to go through? Me personally I use Printful. Very reliable, tons of different items to customize, fast shipping, great customer service, been using them now for 2+ years now.

Now how would you market this? I actually recommend using Instagram influencers, but of course do a lot of research on Instagram influencers before reaching out to them and utilizing their platform. They’re essentially cheaper then using Facebook ads if done right. $100 on the right IG influencer can bring in mad weight and build data so when you start using Facebook ads, you already have a head start.

 

In conclusion…

We are only 6 months into 2020 and as you can see a lot can happen in a mere 6 months. This pandemic will either do two things to you and that’s either make you more lazier than you already were or bring out that inner hustler in you. With all the bars, malls, clubs, etc… closed, you literally have nothing but time to invest in yourself and be a better version of yourself by the time this pandemic passes. Getcha ass up and get at it, no excuses! Y’all stay safe out here, especially if you’re protesting in the streets. Much love! New blogs coming this week.

How to make sure you don’t miss the opportunities that are given to you…

What’s up Newgen family! Yeah I know, it’s been a while. I’ve been in a temporary hiatus and I have some explaining to do as of my where abouts have been. You I’ve been going through many transitions of my life these past few months, everything from moving into a new place, from me pulling a Steve Harvey and leaving my job when I thought I had a plan in place, but when things don’t all the way in order you have to make adjustments and make it work. Never the less i’m back and back with a hunger to give you what I felt the beginning of this year and that’s educate, motivate, and inspire. Prepared to see more of me and content on this page as I myself am still going on this journey. So without anymore waiting let’s go ahead and get into today’s topic.

 

Opportunities…

Now we live in a world where we are born with a lot of advantages and disadvantages at the same damn time. Some of us where born in lower class homes, some with broken neighborhoods, broken families, etc… For the most part we are born with the odds of life stacked against us. However, how our life plays out is all determined by our choices and what decisions we make. With that being said we have these things in our life and they come seldom and few, called opportunitites. Now I don’t have to go into the definition of what opportunites are(if you’re really that damn slow just ask google)but some people don’t understand the seriousness of utilizing the ones we are given.

Maybe there’s a business you want to start right now, maybe there’s a woman/man that you want to pursue at the place you always see them, maybe your boss offered you a leadership position that is so good you can’t even pass up. What ever it is, just know with most given opportunities there’s a time gap, a window when you can enter. However, that window will close. Now let me ask y’all a question. How many people here have an opportunity that just opened for you, but you feel like is something you back from achieving that decision that could change your life? If this is you now, I definitely want you to pay attention to next part because this will be the most important paragraph you will ever read in your life, mark my words.

Do not and I repeat DO NOT, let your family, friends, your inner doubt, etc… Stop you from taking an opportuntiy that can potentially change your life for the better. If you’ve prayed over it and that strong feeling inside of yourself(your intuition)is pushing you towards it, take it and I repeat TAKE IT! You see the funny thing about the opportunities is that each one is different and each one will require a version of you. You also need to take in account as well that the timing is different for each one. Some opportunities, the window can be weeks, months, hell it can even be open for a couple of years. Then they’re others that are on the spot and require a decision right there and right now and if you miss it, you’ll most likely never see that same chance again. Trust me, I can speak from first experience…

Now those are just the opportunities that are given, let me go ahead and go into the part when you have to create your own. This is what seperates the victims and the victors. You see life will only hand you a handful of opportunities, but overall life will consistantly beat the living shit out of you you. However, God gave us the best gift of our life and that’s free will. You see if you were dealt with a shit hand of cards, that’s fine. How you play them will determine if you win or lose. Remember if you’re born poor that’s by chance, but if you die poor that’s by choice. What the 97% tend to do a lot is wait for an opportunity to just come and wait until it’s staring them dead in their face.

“Oh I’ll start my business when the kids are out the house”, “I’ll approach that person tomorrow even though they’re alone right now”, “I don’t think I’m ready to take that position so I’ll wait until i’m more seasoned”. Different excuses, loss chances. If you’re reading this far that means you’re apart of the 3% that takes the tools they were given and build their own opportunites. People let trival things stop them from a life changing experiences that could poteinally take them to the next level in life. Excuses are the kryptonite to opportunitity. While you’re in the position you’re in right now, you need to quit bullshitting your self and tackle this like defensive lineman. Because the plane doesn’t land when it just takes off.

 

So how to make sure you don’t miss out on your blessing?

For one, pray. If you geniually believe that this is the opportunity you should take then God will provide a path for you to go all you gotta do is just say yes to it. Two, make sure that you don’t over think it, because too much thinking on a opportunity can actually cause you to change your mind and that could cause you to miss out big time on something that could had got you going. You don’t want to be that person on their deathbed regretting all the things they could have done, but let the opportunities slip passed them. So know what you want out of life and when the opportunities pop up, attack them full force and don’t hold back. I pray that this helps someone push through a wall they thought was stopping them… Take care Newgen family!

 

 

Pros and cons of being your own boss…

Hey Newgen family! I know it’s been a while since I’ve last been on here. About two weeks to be exact. I’ve been taking care of a lot of business in terms of getting additional income streams together (which I’ll be discussing here soon), I’ve created my first free course for beginner affiliate marketers and I’ve been planning future moves for this blog. With that being said I want to come back with a bang and give you some highlights of being your own boss and of course the down sides as well. So without further adue lets get this started.

So if you’re reading this, you’re probably either already financially independent or getting ready to be in that spot. Some of you might relate to this, for others this will be a simple warning and overview of what’s to come when you’ve reached this level. The great level of finally leaving your 9 to 5 and being your own boss, taking control of your own life.

 

Pros 

Now of course being your own boss is its own pro already, but here’s a couple of pros that we can list off that you’ll experience…

• You no longer need government support
• You no longer trade time for money
• You have more free time
• You can set your own hours
• You can travel a lot more
• You’ll be more available for friends and family
• You have streams of income generating no matter what you’re doing
• You can work anywhere in the world
• You have your power

Now these are just a few pros, but truth be told there’s really a lot more pros that you’ll experience besides the ones listed. When you become your own boss you take the power out of a supervisor’s hands and you control how your money is being made, where you can make your money at and whenever you’d like to make it. Starting your own business (specifically anything online) can give you the freedom that truth be told most of society desperately wants.

Most Americans only have one active source of income and one thing about active income is that you trade time for money. You work a set amount of hours a week and you get paid. Once you clock out, your money stops. With that being said, 97% of Americans aren’t satisfied or even happy with their jobs/what they’re doing.  Being your own boss frees you from any chains that the corporate world made put on you. One thing I was always told when I was younger is that, “do something you don’t have to take a vacation from”. Being your own boss and starting a business around the things you love to do can give you that opportunity to do that. Imagine, you’re out spending time with your family at a beach resort while your bank account keeps on getting deposits over and over and over again. That’s true freedom in my opinion.

 

Cons 

Now with great power comes great responsibility. They’re definitely more pros than cons when becoming your own boss. However, the cons can’t be ignored because truth be told a lot of people can’t handle the responsibility of taking control of their own life and boss up by themselves. So here are a few cons you will either face or more than likely face if you’re not careful…

• Everybody will have their handout
• Your business could go under
• Somebody could hack you and take your money
• You could get sued
• You could get too comfortable
• You could lose it all
• The 9-5 hustle will end so you’ll need to fill that activeness void
• You’re responsible for anything that goes wrong in your business (even if it’s not your fault)

Now most of these cons can be managed truth be told, but I’m a go over a few that you should really keep in mind and try to avoid. There’s a saying and it says, “A smart man learns from his mistakes, but a wise man learns from other people’s mistakes”. As you enter financial freedom you definitely don’t want to be the handout guy who gives money to all your friends and family who keep putting their hand out. You should be teaching people how to fish, not throwing the damn fishes to these people. If they’re not willing to learn & put in the work to get where they at, cut them off and move on.

During your journey you’re going to have to understand that life is 90% of what you can control and 10% of what you can’t control. That being said, expect some out the blue bullshit to happen to you. Your payment processor could hold your funds, a family member may have a medical emergency only you can pay for, somebody could hack your merchant account, a lot of shit you can’t control could happen to you. However, the reason why in a way, this is a pro because it teaches you how to think outside the box and have bounce back skills so when some whooptiy scoop happens to you, you can have some humor towards it.

Another reason why people won’t ever start their own business and get to a level you’re at now or about to be, is because they don’t want the pressure of… RESOPNSIBILITY! Dun dun dun… Seriously though, you must understand, if your VA doesn’t get orders out or totally f*cks up everything at the end of the day, you’re the face of your business/brand. It doesn’t matter if you weren’t even in the office, you’ll be taking the heat so you must understand that you have to be able to take this con and have thick skin to the madness and move on.

 

In conclusion… 

At the end of the day you should be pushing to become a free individual. A job means “Just Over Broke”. A job was only meant to get you through temporarily until you get to the next higher level of life. The problem is that most people get stuck at these jobs because they can’t see past a higher future for themselves and all that does is just keeps you down and poor. So, if you’re apart of 3% who said f*ck the bullshit and actually took control of their own life and has either won the battle or about to win, just know the biggest pro was taking that risk when no ones else would…

The Pros and Cons to shopify… Is it worth it?

Hey everyone! Today I’m stepping inside the e-com realm and giving you the pros and cons of utilizing the platform Shopify and is it worth it for you to start now. If you’re reading this is because, you’re heavliy thinking about joining the platform to create your own online business. You’re wanting to tap into the world of E-commerce and believe it’s a big ass world. Growing by the billions in terms of sales. Without further adue, let’s begin.

 

Pros

Shopify is trusted by over 325,000 entreprenuers (myself included) and is growing by the day. Here are some of the pros that you’ll enjoy when utilizing shopify:

• Cheap to get started ($30/monthly subscription)
• Beginner friendly
• The amount of control you have
• Thousands of apps that’ll help you run your business more effectively
• Staff accounts (when your business gets bigger and you need VAs)
• Small trainings the platform provides

Shopify gives you a chance to utiize the internet and gives you a platform to sell any product and recieve payment from it. Some of the most successful brands on shopify would be Kyliecosmetics, Fashionnova, MVMNT watches, and that’s just a few. These shops bring in millions of dollars a month. Now I know what you’re about to say, “Yeah but they have strong social presence.” Although that’s true, there’s thousands of other shopify brand stores bringing 6-7 figures a month. Besides, everyone starts at zero so don’t let that scare you.

Now these pros are important because, anybody just starting out in the online business world, you want to be able to set up everything without going through unecessary hills and hoops. Its as simple as setting up your store, importing your products and market traffic to your store. You also have massive control over your data information. Everything with who visited your store, people who added to their cart, abandoned carts, sales, and other key information you’ll need to keep track of your business results.

Best part about this, it’s only $29/month to get started. Now depending on the apps you download to your store (some of the apps aren’t free to use or have inside-app purchases) will determine your actual monthly price. Other than that, it’s super cheap to get started. To think all it takes now a days to start a 5-7 figure business, starts with less than $30. Man times have changed truth be told.

 

Cons

Now one thing we know about this world and everything in general, nothing is perfect. So with that being said here are some cons that’ll make you think about using this platform so you can double check to see if you really want to do this. So let’s go ahead and name some of these cons already:

• Low price = High saturation
• Limited theme customization
• You can’t actually use the store until you’ve payed for the monthly plan
• You’ll be spending hundreds/thousands on getting traffic
• Low profit margins

So two of these cons aren’t really a big deal. If you have a creative taste to you, having limited theme customization isn’t a problem. Also since the store is only $29 to get started, applying for the plan isn’t a deal bigger. You can still cancel however before your 14 free trial is up and you WON’T be charged. Now lets get into the other three cons that will probably 97% of people who won’t go for this.

High saturation is definitely a big problem when using this platform (specfically if you’re doing drop-shipping) because, people think all you need to do is pay for the subscription, set up everything & just wait for the customers to start coming in. Also some of these Shopify “gurus” on youtube give a false hope to most of these people wanting to make some extra money. Promising you, you’ll be making 6 figures your first month. Not saying it’s impossible because some have done it, but those people that find success in the first month 99% of them already had the marketing experience or had the resources already or both.

You’ll be also spending a lot of cheese on promoting your products on these social media platforms such as Facebook ads, Instagram ads/influencers, Youtube, Google ads, and many more. Now my best advice for people starting this platform is for one get good at using one social media platform at a time so you’re just not throwing money in the black hole. You’re also going to fail a few times as well so if you’re not okay with losing money in the beginning to learn I highly recommend STRONGLY do NOT do this.

Now with low profit margins, this will only be a issue when you’re scailing your store into higher numbers a day. For example you might have a product that cost about .29 cents to buy but selling it for $15-$20 dollars. You might be profiting big time right now, but when you start scailing your product, your ad cost will go up which will decrease the amount of profit you’ll be making. On top of hiring a few VAs to help you run your business, you’ll be paying them as well. You’ll also be spending money on creating content for your marketing. At the end of all of that you’ll probably be profiting 20-35% maybe 40%  of your actual sales. But I mean when you’re making $100,000+ a month you wouldn’t care about those margins to be honest.

 

So is starting Shopify worth it?

In my opinion, yes. Shopify gives you a very flexible platform to bring your dream business online and gives you a chance to start multiple streams of income and expand your variety when comes to monetizing your ideas. If you can deal with a slow start to a long lasting path then I highly recommend you start and take that chance. However, if you’re not willing to take the cons about this platform Irecommend your try a different business model, because truth be told you won’t last long in the world E-commerce. You could try affilate marketing, social media marketing, amything else, but Shopify wouldn’t be your best bet. Just being honest.