How do I increase my conversion rate on my Facebook ads…

What’s up NewGen family! It seems like when you’re back to getting on track your life, business, health, etc… The devil likes to bother you the most. This time it was with my health, I ended up coming in contact with COVID-19 and tested positive. The good news is that my fever and symptoms were VERY minor and I recovered in less than a week (around 4 days full recovery). Right now, I’m just quarantining so I’ll be dropping some value driven blog post this week so without further let’s go ahead and get started with today’s topic.
Today we’re gonna be talking about the main question that can take you to the next level in your online business. How can you improve your conversion rate on your Facebook ads? Well first lets go ahead and list off a couple reason why your ads aren’t converting into traffic which would convert into sales:

• Bad ad copy
• Non appealing content
• Bad CTA (Call To Action)

These 3 points are the cream de crème of traffic converting on your ads. If your ad copy is way too f*cking long, most likely no one will actually want to read it. If your content whether it be a picture or a video if it’s not eye catching, the majority of people will scroll past and not even think twice about it. If you have a bad CTA or not one at all then the customers that have the attention of the post, you miss an opportunity to guide them to the next step on their journey to get to your store. So now that we’ve listed the three main causes, lets go ahead and explain how to fix all three of these things.

 

Bad ad copy:

When it comes to your Facebook ad you need to understand that it doesn’t matter what kind of picture you have on the post (you have some slight leeway with a video) if your ad copy is boring, has no structure or just long as hell for no reason, these things can turn the customer away from your post. So how should you structure your ad copy? lets list off a couple key points:

•  Ask a question (Make the customer think, of course it’ll be a rhetorical question)(Another note, a statistic also works just as good.)
•  Provide the solution (Introduce the product/service to the customer)
•  Provide a good offer
•  Give a CTA (Call to action)

Here’s a couple of examples of what that looks like:

Do you see all the points being applied here? Use this as a guide (don’t be a copycat) and structure your ads in this format. Practice also makes perfect (and paper) so take an extra 10-15 minutes aside and just practice writing ad copy so when you’re creating your official advertisement you’ll be able to flow it a lot easier. Structure is key!

 

Non appealing content:

Let’s be real… I see a lot of Facebook ads for Dropshipping stores, informational products, etc… and they’re trash as hell! People, it’s 2020. If you’re not using video ads to promote your product/service, YOU ARE LOSING! Now I’m not saying that pictures don’t work (golden gem right here: If you use pictures in meme formatting, it works just as well if done correctly) but, would you stop scrolling for an ad if it was a video or a photo? Majority would stop for the video.

Remember the average attention span of a human in this day and age is 5 seconds. A video can capture more around your product than a photo will ever. With that being said you need to learn how to edit videos… Nah just kidding, well sort of. I can edit videos myself, but lets be real I’d rather outsource that to a professional and if you don’t have the skills to edit your own I suggest using a professional. I recommend using Fiverr to find a video editor, I personally use ViralVideos101, they’re very professional, quick and they have the best quality videos for the best price. Tellum ya boy Ben sent ya.

Another gem is that with a video, you can literally create an audience off the people who watched the first 5-30 seconds of your video, meaning that you can run ads to people who’ve seen it, but somewhere along the video got distracted and re-coop those sales. Can’t do that with stock photos. Lastly, when you use a video, make sure the first 3-5 seconds of the video are eye catching. You can do that, along with the right ad copy and that alone will definitely increase conversions on your store.

 

Bad CTA (Call to action):

Now this right here is a small thing, however contributes in a massive way. You need to tell your customer what to do on your ad. I can’t tell you how many people will have either great or shitty ads with no call to action. After your potential customer watches your video and reads your ad copy, call them to an action. If you look on the ad copy examples I’ve given if you look at the bottom of the ad copy you’ll see that I tell them to click the link to reserve your product. With that being said in order for the PC to get to your store all of these points have to be utilized correctly in order to get at least 50% higher chance to get a conversion (Your store structure definitely will be the other 50% to get sales).

 

In conclusion…

Put all of these together and your store is looking clean/distraction free, you’re conversion rate will go through the roof. With that being said, thank you for reading if you’ve made it this far. I really want to give you a lot of value and actually help with your issues regarding your stores and ads. More blogs coming this week so be ready! Take care.

 

 

 

 

 

Top 3 ways to make money during COVID-19…

What’s up NewGen family! Man I don’t even know where to start, this whole entire year has just been crazy beyond comprehension. In my personal opinion biblical. Rumors of wars, the passing of Kobe Bryant (Rest in peace), COVID-19, and now a damn race war… Man I think it’s safe to say we need the remote from Adam Sandler and click to 2021! Never the less, today we’re here to talk about the top 3 ways to create income right now during this pandemic. Since millions on millions of people have lost their jobs and now collecting unemployment, making money right now is definitely more challenging now more than ever. With that being said let’s go ahead and dive right into today’s blog topic.

 

E-commerce/Dropshipping:

Now I’m starting off with this one is because we are in a time now where the shift is happening. Two years ago along my journey of learning dropshipping and going through the phases of creating, failing and doing over again, one thing that kept me going is that I knew that major department stores are going out of business and its due to people are shopping online. Stores like Toys R us, JC Penny, Sears, etc… are seeing their revelation of their companies, that was two years ago. Now, 2020 with the pandemic has pretty much headshot all of these businesses and many more. With majority of the world still under quarantine, everyone is on the internet now more than ever. More people on the internet means more online shopping.

Between 2020 to 2025, E-com/Dropshipping will dominate because, department stores are dying (or at least on life support). So what are the steps of building my first E-com/dropshipping store? Well it’s simple:

• Find a product
• Create an online store around the product
•  Create/run ads to your store
•  Start generating sales

Now of course there’s WAY more that goes into it, but this is just the basis of it. I personally recommend using Shopify when you’re creating your store, because it’s beginner friendly and they give you different tips and tricks to create and achieve your first successful E-commerce website. Right now they’re having a 14-day free so I highly recommend hoping on this opportunity especially at it’s beginning stages. Click here to get started! For more info on E-commerce/dropshipping check out my post, “Key tips you need to know when starting a Shopify store…” for more in-depth explanation.

 

Social Media Marketing Agency:

Now this is for the people who don’t necessarily want to deal with the responsibilities of running an E-commerce brand/dropshipping branded store. A lot of these physical businesses such as restaurants, dental offices, etc… the owners of those businesses for the most part are leaving a huge chunk of money on the table simply because they don’t know how to take advantage of the internet (Or in all honesty are just too f***king lazy to learn) that’s where you come in!

So what exactly do you do to get started? Well first learn how to market. My personal advice, take 2-3 weeks aside and actually learn Facebook ads/Google AdWords because that is the most crucial part of being able to do this. What exactly will you be doing? As a social media marketer, you’ll be creating/taking over the client’s social medias for their business and you will be running ads and you’ll be bringing traffic (potential customers) towards their business which will put more money in their pockets.

The more clients you take on and provide good results, the more money you’ll make. Now how do you get paid from doing this and do you have to use your own money? In the beginning you want to provide value ( a test run) to your client and show them that you’re worth the extra investment. You know when you’re in the mall and you walk past the food court and you got the people handing out free samples of their food. Well it’s the same concept. Give them a taste and if they like, you can write up a contract and they’ll give you a budget to utilize to grow their business. You can easily make an extra $1,500-$3,000 a month per client. Imagine having 4-5 clients paying you $1,500 a month, you do the math. For more info about SMMA check out this video by Kevin David for a more in-depth overview.

 

Print on Demand:

Now this is a unique take on making money online because, this isn’t talked about too much.  For all of my creatives out there this opportunity and the time we’re in right now is GOLDEN! Especially with COVID-19 most shipping times for online businesses are extremely pushed back and may be a good minute before they go back to normal. So what exactly is P.O.D ? It’s pretty much similar to dropshipping, but instead of already made products, you’re creating the designs. That’s right, YOU!

Clothing, accessories, phone cases, necklaces, etc… you’ll be creating the designs via photoshop. Afterwards, the fulfillment center manufactures it and sends it to your customers. Fun fact, my clothing line (01 Vision) started off as an P.O.D but will very soon become an actual clothing retailer. So what’s a good P.O.D company to go through? Me personally I use Printful. Very reliable, tons of different items to customize, fast shipping, great customer service, been using them now for 2+ years now.

Now how would you market this? I actually recommend using Instagram influencers, but of course do a lot of research on Instagram influencers before reaching out to them and utilizing their platform. They’re essentially cheaper then using Facebook ads if done right. $100 on the right IG influencer can bring in mad weight and build data so when you start using Facebook ads, you already have a head start.

 

In conclusion…

We are only 6 months into 2020 and as you can see a lot can happen in a mere 6 months. This pandemic will either do two things to you and that’s either make you more lazier than you already were or bring out that inner hustler in you. With all the bars, malls, clubs, etc… closed, you literally have nothing but time to invest in yourself and be a better version of yourself by the time this pandemic passes. Getcha ass up and get at it, no excuses! Y’all stay safe out here, especially if you’re protesting in the streets. Much love! New blogs coming this week.

How to start making money when you’re broke…

So in the past couple weeks I’ve seen soo much complaining from people. “I hate my damn job!”, “I can’t make any real money” or even “I wish somebody would give me money”. It’s like people now a days are scared to put in some work and everybody wants the easy way to acheieve wealth, but there’s a saying. “Everybody wants to go to heaven, but no one wants to die.” If you want to achieve financial freedom, you have to put in work for a period of time in order to set yourself ahead. So today, this is going to be more of an advice blog of how you can start building your money up even if you’re broke. Now if you’re at rock bottom in terms of finances there is good news for you… You can only go up from this point.

 

Step 1: Get a job

When you have no money, but want to start a business the smart thing to do is to get you a source of active income to take care of your bills and needs first. Now some people will see this and be like “Well I can’t get a job because–” save the excuses. I don’t care if you even gotta flip burgers at Mcdonalds, get yourself a job. Doesn’t matter the circumstances. Keep in mind, someone in your same exact situation has lived and conqured the obsticals you’re currently going through right now.

Stack up some money for a couple of months, me personally I say around 3-6 months to give you a decent amount. During that time you should be studying ways to invest in a secondary income to suppliment with your current income. Now during this phase you’re going to make a lot of sacrifices in this time. You’re going to have to push yourself because, this will be one of the periods that will test you the hardest. Now remember, a job is only temporary, you were not ment to stay there forever. Unfortantely a lot of people get comfortable in this step and never end up leveling up. Don’t be that person.

 

Step 2: Invest in a side/passive income

Now this is your second phase for leveling up when coming out of rock bottom financially. At this point you’ve stacked up some cash and you’ve done research on different passive income opportunities such as affiliate marketing, e-com, social media marketing, etc… If you don’t know what either of these things are I’ll give you a mini overall example of what each one is.

So affiliate marketing is pretty much you advertise an already established brand, product or service. You connect the brand/service/product and the consumer together and if the consumer buys said product/service/etc… Then you get a commission. With E-com you’re creating a store, customers buy products and you’ll utilize their money to buy the product from it’s supplier and you keep the profits. So say if I charge a phone case for $29.99 but it only cost $2 to make, well that means I keep $27.99 profit per case sold. Social media marketing is pretty much running ads and managing social media accounts for businesses and companies. For more info click these other blog post I made discussing each topic.

–Affiliate marketing

-E-commerce

 

Now there’s actually thousands more ways to make more money online, but today we’re going to focus on the heavy hitters. Now of course you’re going to have to put in some extra time to do these, but each of these things I listed here have the power to take you out the dreaded 9-5 you always complain about and actually but you in financial freedom. Invest an hour a day in making sure you’re learning how to market as well, because if you can master marketing, you’ll never be broke, period.

 

Final step/conclusion: Stay focused

This is very crucial because, during your journey you’re going to be hit with many distraction and setbacks and it can definitely throw off your focus and make you want to give up. Hold yourself responsible and negate all excuses. Make the best of what you have, start small and grow from there. Look at all the successful people you seen around you, ones that made it or still going. We all gotta start from somewhere so don’t be ashamed when you see someone else living a little bit better than you. Remember competition is the thef of joy, so stay in your lane and remain focus.

Pros and cons of being your own boss…

Hey Newgen family! I know it’s been a while since I’ve last been on here. About two weeks to be exact. I’ve been taking care of a lot of business in terms of getting additional income streams together (which I’ll be discussing here soon), I’ve created my first free course for beginner affiliate marketers and I’ve been planning future moves for this blog. With that being said I want to come back with a bang and give you some highlights of being your own boss and of course the down sides as well. So without further adue lets get this started.

So if you’re reading this, you’re probably either already financially independent or getting ready to be in that spot. Some of you might relate to this, for others this will be a simple warning and overview of what’s to come when you’ve reached this level. The great level of finally leaving your 9 to 5 and being your own boss, taking control of your own life.

 

Pros 

Now of course being your own boss is its own pro already, but here’s a couple of pros that we can list off that you’ll experience…

• You no longer need government support
• You no longer trade time for money
• You have more free time
• You can set your own hours
• You can travel a lot more
• You’ll be more available for friends and family
• You have streams of income generating no matter what you’re doing
• You can work anywhere in the world
• You have your power

Now these are just a few pros, but truth be told there’s really a lot more pros that you’ll experience besides the ones listed. When you become your own boss you take the power out of a supervisor’s hands and you control how your money is being made, where you can make your money at and whenever you’d like to make it. Starting your own business (specifically anything online) can give you the freedom that truth be told most of society desperately wants.

Most Americans only have one active source of income and one thing about active income is that you trade time for money. You work a set amount of hours a week and you get paid. Once you clock out, your money stops. With that being said, 97% of Americans aren’t satisfied or even happy with their jobs/what they’re doing.  Being your own boss frees you from any chains that the corporate world made put on you. One thing I was always told when I was younger is that, “do something you don’t have to take a vacation from”. Being your own boss and starting a business around the things you love to do can give you that opportunity to do that. Imagine, you’re out spending time with your family at a beach resort while your bank account keeps on getting deposits over and over and over again. That’s true freedom in my opinion.

 

Cons 

Now with great power comes great responsibility. They’re definitely more pros than cons when becoming your own boss. However, the cons can’t be ignored because truth be told a lot of people can’t handle the responsibility of taking control of their own life and boss up by themselves. So here are a few cons you will either face or more than likely face if you’re not careful…

• Everybody will have their handout
• Your business could go under
• Somebody could hack you and take your money
• You could get sued
• You could get too comfortable
• You could lose it all
• The 9-5 hustle will end so you’ll need to fill that activeness void
• You’re responsible for anything that goes wrong in your business (even if it’s not your fault)

Now most of these cons can be managed truth be told, but I’m a go over a few that you should really keep in mind and try to avoid. There’s a saying and it says, “A smart man learns from his mistakes, but a wise man learns from other people’s mistakes”. As you enter financial freedom you definitely don’t want to be the handout guy who gives money to all your friends and family who keep putting their hand out. You should be teaching people how to fish, not throwing the damn fishes to these people. If they’re not willing to learn & put in the work to get where they at, cut them off and move on.

During your journey you’re going to have to understand that life is 90% of what you can control and 10% of what you can’t control. That being said, expect some out the blue bullshit to happen to you. Your payment processor could hold your funds, a family member may have a medical emergency only you can pay for, somebody could hack your merchant account, a lot of shit you can’t control could happen to you. However, the reason why in a way, this is a pro because it teaches you how to think outside the box and have bounce back skills so when some whooptiy scoop happens to you, you can have some humor towards it.

Another reason why people won’t ever start their own business and get to a level you’re at now or about to be, is because they don’t want the pressure of… RESOPNSIBILITY! Dun dun dun… Seriously though, you must understand, if your VA doesn’t get orders out or totally f*cks up everything at the end of the day, you’re the face of your business/brand. It doesn’t matter if you weren’t even in the office, you’ll be taking the heat so you must understand that you have to be able to take this con and have thick skin to the madness and move on.

 

In conclusion… 

At the end of the day you should be pushing to become a free individual. A job means “Just Over Broke”. A job was only meant to get you through temporarily until you get to the next higher level of life. The problem is that most people get stuck at these jobs because they can’t see past a higher future for themselves and all that does is just keeps you down and poor. So, if you’re apart of 3% who said f*ck the bullshit and actually took control of their own life and has either won the battle or about to win, just know the biggest pro was taking that risk when no ones else would…

How can I stand out from other starting online businesses?

Hey what’s up NGW family! Today’s blog isn’t going to be a long read, but I wanted to quick tips that can stand you aside from most online businesses that you’re competing in right now. So without further adue, let’s get started. So when starting a business, everyone focuses on the amount of money they’ll make or the freedom they’ll gain as they reach the level of financial freedom that not everyone in this world will reach. Although if your business doesn’t click with the audience you won’t be making any money, period. I remember reading a book called “Blue ocean strategy” by Renee Mauborgne & W. Chan Kim and the main purpose of that book was to explain how you don’t want your business in red waters. Red waters meaning copying and competing with other businesses in your field, but to be a blue ocean which means be different, unqiue, something no one has done or done right before. Today I’ll be giving you some tips to be a blue ocean instead of a red water.

 

Branding

In order to have a LONG lasting business you need to create a brand. Something that people will come back over and over again becoming a lifetime customer. Here’s some things you’ll need to create a brand:

• A concept
• A logo
• A reason
• A audience

A concept because it gives you an overall idea of what you what your brand to look like, this will be the concept that you’ll be putting up for years and years. A logo because it’ll give you the recongition that your audience will take you as. If you’re not much of an artist no worries, I create unique minimalisitc logos for your start up online business. For more info about my services click here and you’ll be guided to my service page. A reason because there has to be a motive/story behind every brand. People love come up stories and that’ll validate you as a business. The more people connect with your story, the more you’ll connect your business. Of course you need an audience because without traffic, you’ll have no business.

 

Marketing

Marketing is the key and I mean the KEY to having a sucessful business for the long term. Marketing is literally the difference between having two of the same products and one selling like candy in the candy shop than not selling at all. Now remember marketing is about 50% creativity & 50% skills, so if you’re not already a seasoned marketer it’s okay I’ll hook you up on some info real quick. Now of course you don’t have to have a rocket science degree to master this skill. The main agenda is to drive traffic, grab attention.

Now there’s many factors that go into this like the following:

• Trigger words
• Colors
• Videos/Pictures
• Attention span time

And many more factors. For more info about this specific topic check out this video by Dave that’ll go more in depth about this. So as I mentioned today this isn’t going to be a long post, but I’ve been having this in my mind all day today and while it’s still fresh I wanted to share this with you to give you an idea on how to stand apart from other business, because truth be told it’s not a lot you just have to master the two giants and thats marketing and branding. I’ll be dropping a more in dept version of this post very soon so be on the look out for it! Have a blessed day.