What’s up NewGen family! It seems like when you’re back to getting on track your life, business, health, etc… The devil likes to bother you the most. This time it was with my health, I ended up coming in contact with COVID-19 and tested positive. The good news is that my fever and symptoms were VERY minor and I recovered in less than a week (around 4 days full recovery). Right now, I’m just quarantining so I’ll be dropping some value driven blog post this week so without further let’s go ahead and get started with today’s topic.
Today we’re gonna be talking about the main question that can take you to the next level in your online business. How can you improve your conversion rate on your Facebook ads? Well first lets go ahead and list off a couple reason why your ads aren’t converting into traffic which would convert into sales:
- Bad ad copy
- Non appealing content
- Bad CTA (Call To Action)
These 3 points are the cream de crème of traffic converting on your ads. If your ad copy is way too f*cking long, most likely no one will actually want to read it. If your content whether it be a picture or a video if it’s not eye catching, the majority of people will scroll past and not even think twice about it. If you have a bad CTA or not one at all then the customers that have the attention of the post, you miss an opportunity to guide them to the next step on their journey to get to your store. So now that we’ve listed the three main causes, lets go ahead and explain how to fix all three of these things.
Bad ad copy:
When it comes to your Facebook ad you need to understand that it doesn’t matter what kind of picture you have on the post (you have some slight leeway with a video) if your ad copy is boring, has no structure or just long as hell for no reason, these things can turn the customer away from your post. So how should you structure your ad copy? lets list off a couple key points:
- Ask a question (Make the customer think, of course it’ll be a rhetorical question)(Another note, a statistic also works just as good.)
- Provide the solution (Introduce the product/service to the customer)
- Provide a good offer
- Give a CTA (Call to action)
Here’s a couple of examples of what that looks like:
Do you see all the points being applied here? Use this as a guide (don’t be a copycat) and structure your ads in this format. Practice also makes perfect (and paper) so take an extra 10-15 minutes aside and just practice writing ad copy so when you’re creating your official advertisement you’ll be able to flow it a lot easier. Structure is key!
Non appealing content:
Let’s be real… I see a lot of Facebook ads for Dropshipping stores, informational products, etc… and they’re trash as hell! People, it’s 2020. If you’re not using video ads to promote your product/service, YOU ARE LOSING! Now I’m not saying that pictures don’t work (golden gem right here: If you use pictures in meme formatting, it works just as well if done correctly) but, would you stop scrolling for an ad if it was a video or a photo? Majority would stop for the video.
Remember the average attention span of a human in this day and age is 5 seconds. A video can capture more around your product than a photo will ever. With that being said you need to learn how to edit videos… Nah just kidding, well sort of. I can edit videos myself, but lets be real I’d rather outsource that to a professional and if you don’t have the skills to edit your own I suggest using a professional. I recommend using Fiverr to find a video editor, I personally use ViralVideos101, they’re very professional, quick and they have the best quality videos for the best price. Tellum ya boy Ben sent ya.
Another gem is that with a video, you can literally create an audience off the people who watched the first 5-30 seconds of your video, meaning that you can run ads to people who’ve seen it, but somewhere along the video got distracted and re-coop those sales. Can’t do that with stock photos. Lastly, when you use a video, make sure the first 3-5 seconds of the video are eye catching. You can do that, along with the right ad copy and that alone will definitely increase conversions on your store.
Bad CTA (Call to action):
Now this right here is a small thing, however contributes in a massive way. You need to tell your customer what to do on your ad. I can’t tell you how many people will have either great or shitty ads with no call to action. After your potential customer watches your video and reads your ad copy, call them to an action. If you look on the ad copy examples I’ve given if you look at the bottom of the ad copy you’ll see that I tell them to click the link to reserve your product. With that being said in order for the PC to get to your store all of these points have to be utilized correctly in order to get at least 50% higher chance to get a conversion (Your store structure definitely will be the other 50% to get sales).
In conclusion…
Put all of these together and your store is looking clean/distraction free, you’re conversion rate will go through the roof. With that being said, thank you for reading if you’ve made it this far. I really want to give you a lot of value and actually help with your issues regarding your stores and ads. More blogs coming this week so be ready! Take care.
New Generational Wealth 