How do I increase my conversion rate on my Facebook ads…

What’s up NewGen family! It seems like when you’re back to getting on track your life, business, health, etc… The devil likes to bother you the most. This time it was with my health, I ended up coming in contact with COVID-19 and tested positive. The good news is that my fever and symptoms were VERY minor and I recovered in less than a week (around 4 days full recovery). Right now, I’m just quarantining so I’ll be dropping some value driven blog post this week so without further let’s go ahead and get started with today’s topic.
Today we’re gonna be talking about the main question that can take you to the next level in your online business. How can you improve your conversion rate on your Facebook ads? Well first lets go ahead and list off a couple reason why your ads aren’t converting into traffic which would convert into sales:

• Bad ad copy
• Non appealing content
• Bad CTA (Call To Action)

These 3 points are the cream de crème of traffic converting on your ads. If your ad copy is way too f*cking long, most likely no one will actually want to read it. If your content whether it be a picture or a video if it’s not eye catching, the majority of people will scroll past and not even think twice about it. If you have a bad CTA or not one at all then the customers that have the attention of the post, you miss an opportunity to guide them to the next step on their journey to get to your store. So now that we’ve listed the three main causes, lets go ahead and explain how to fix all three of these things.

 

Bad ad copy:

When it comes to your Facebook ad you need to understand that it doesn’t matter what kind of picture you have on the post (you have some slight leeway with a video) if your ad copy is boring, has no structure or just long as hell for no reason, these things can turn the customer away from your post. So how should you structure your ad copy? lets list off a couple key points:

•  Ask a question (Make the customer think, of course it’ll be a rhetorical question)(Another note, a statistic also works just as good.)
•  Provide the solution (Introduce the product/service to the customer)
•  Provide a good offer
•  Give a CTA (Call to action)

Here’s a couple of examples of what that looks like:

Do you see all the points being applied here? Use this as a guide (don’t be a copycat) and structure your ads in this format. Practice also makes perfect (and paper) so take an extra 10-15 minutes aside and just practice writing ad copy so when you’re creating your official advertisement you’ll be able to flow it a lot easier. Structure is key!

 

Non appealing content:

Let’s be real… I see a lot of Facebook ads for Dropshipping stores, informational products, etc… and they’re trash as hell! People, it’s 2020. If you’re not using video ads to promote your product/service, YOU ARE LOSING! Now I’m not saying that pictures don’t work (golden gem right here: If you use pictures in meme formatting, it works just as well if done correctly) but, would you stop scrolling for an ad if it was a video or a photo? Majority would stop for the video.

Remember the average attention span of a human in this day and age is 5 seconds. A video can capture more around your product than a photo will ever. With that being said you need to learn how to edit videos… Nah just kidding, well sort of. I can edit videos myself, but lets be real I’d rather outsource that to a professional and if you don’t have the skills to edit your own I suggest using a professional. I recommend using Fiverr to find a video editor, I personally use ViralVideos101, they’re very professional, quick and they have the best quality videos for the best price. Tellum ya boy Ben sent ya.

Another gem is that with a video, you can literally create an audience off the people who watched the first 5-30 seconds of your video, meaning that you can run ads to people who’ve seen it, but somewhere along the video got distracted and re-coop those sales. Can’t do that with stock photos. Lastly, when you use a video, make sure the first 3-5 seconds of the video are eye catching. You can do that, along with the right ad copy and that alone will definitely increase conversions on your store.

 

Bad CTA (Call to action):

Now this right here is a small thing, however contributes in a massive way. You need to tell your customer what to do on your ad. I can’t tell you how many people will have either great or shitty ads with no call to action. After your potential customer watches your video and reads your ad copy, call them to an action. If you look on the ad copy examples I’ve given if you look at the bottom of the ad copy you’ll see that I tell them to click the link to reserve your product. With that being said in order for the PC to get to your store all of these points have to be utilized correctly in order to get at least 50% higher chance to get a conversion (Your store structure definitely will be the other 50% to get sales).

 

In conclusion…

Put all of these together and your store is looking clean/distraction free, you’re conversion rate will go through the roof. With that being said, thank you for reading if you’ve made it this far. I really want to give you a lot of value and actually help with your issues regarding your stores and ads. More blogs coming this week so be ready! Take care.

 

 

 

 

 

Keys tips you need when building a Shopify store…(Update)

NewGen family! I got another fire blog post for you today. Let’s go ahead and dive straight into it right away. A few months have passed since I’ve given some insight on building your first Shopify store. A lot has changed in dropshipping since then, I mean A LOT! So without further a due, let’s begin.

 

Store structure:

So in 2020 and on as of right now the main goal is to keep it simple. If you’re new to dropshipping I highly recommend utilizing the one product store method instead of the general store method. You want the main focus to be the product and not the niche. If you find the right product then you’ve found your niche. The structure I’m about to show you is going to pertain to the one product formula.

So lets start by picking your theme. Me personally I use the default theme “Debut” because it looks the cleanest when you’re utilizing this structure. You can also use “Jumpstart” or “Minimal” as well, but “Debut” has worked the best for me. So how should you structure your store? Look at the points:

•  Header (Utilize the color black for the bar with white font)
•  Image (Make sure the intro to your store stands out to customers)
•  Featured collection
•  Image with text (The first text should be educating the customer, a small did you know or a statistic will be perfect)
•  Image with text (The second text should be asking a question to your customer and offering a solution)
• Image with text (The third text should be introducing the product)
• Image with text (The last text should be a very BRIEF description of the product)
• Video (A brief video of the product)
• Testimonials (Utilize the suppliers reviews)

This is how your front page should look like, a clean and straight forward page. Also another tip, eliminate all distractions. The average attention span of the human is 5 seconds (fun fact, the average attention of a gold fish is 6 seconds… Yes, we’re losing to f***king goldfish) so you really have about 3 seconds to show what your store is about.

With that being said, at the top of your store depending on what theme you’re using take out “catalog” and add “Home”, “About us”, “Track your order”, “Return center”. Everything else like refunds, shipping times, policies, etc…put them at the bottom of the store. That way your customers have to go all the way down and see your information about the product first. With this set up, it’s simple. Either buy or bounce.

 

Product page structure:

Now that we’ve discussed how your front page should look like lets go ahead and dive into what your product page should look like. So your product page is obviously your make or break when it comes to your converting in sales. You want to give a lot of information but in a clean, quick, and straight forward setting. Now will customers read everything on your product page? Hell nah, like I said the average customer is on a store for about 5 seconds. However, you still want to look like a professional store and still give the info just in case you get those customers who actually want to dive deep into the product.

Here’s what your structure of your product page should look like:

•  Clean product photo (White background)
•  Sales timer (Since most people are game’ d up on the sales timer, you want to do a different approach. I personally put a automatic discount in the ATC and I put the timer in to give the idea that you get an extra discount if you ATC before the timer ends.)
•  Trust badges (clean, not bulky)
•  15-30 second video of the product be used
•  Highlights of the products (4 to 6 MAIN KEY points of the product)
•  Product description
•  A fun and creative Gif to add more funk to the store (I use Giphy)
•  Product reviews (This is CRUCIAL. 300+ reviews or more to give more authenticity, if your product doesn’t have 300 positive reviews then pick a new damn product. Also the more reviews with pictures the better.)

This is one of my new stores I utilized this formula I came up with and ran ads to it and these were my results the first day. Now yes, the type of traffic you run towards your store will play a roll in determining your converting percentage, but at least you will have the store game on lock. There’s people paying hundreds, thousands of dollars to have a fancy ass store created and get no sales! Crazy right? F***king dummies. I’m only kidding… Or am I? You decide.

 

In conclusion…

Utilizing this formula will help you create a quick and clean store that’s right to the point that way you have the full attention of the customer. With that being said give this formula a try for your self and see if your conversion rate goes up. Now like I said it takes more even outside the store to convert genuine sales so with that being said I will be dropping an update on how to utilize Facebook ads this weekend and on top of that next week I will be giving game on how to structure your ad copy, offer, and call to action to complete your whole business to see a lot more sales, so be ready. Till then, deuces!

 

 

Top 3 ways to make money during COVID-19…

What’s up NewGen family! Man I don’t even know where to start, this whole entire year has just been crazy beyond comprehension. In my personal opinion biblical. Rumors of wars, the passing of Kobe Bryant (Rest in peace), COVID-19, and now a damn race war… Man I think it’s safe to say we need the remote from Adam Sandler and click to 2021! Never the less, today we’re here to talk about the top 3 ways to create income right now during this pandemic. Since millions on millions of people have lost their jobs and now collecting unemployment, making money right now is definitely more challenging now more than ever. With that being said let’s go ahead and dive right into today’s blog topic.

 

E-commerce/Dropshipping:

Now I’m starting off with this one is because we are in a time now where the shift is happening. Two years ago along my journey of learning dropshipping and going through the phases of creating, failing and doing over again, one thing that kept me going is that I knew that major department stores are going out of business and its due to people are shopping online. Stores like Toys R us, JC Penny, Sears, etc… are seeing their revelation of their companies, that was two years ago. Now, 2020 with the pandemic has pretty much headshot all of these businesses and many more. With majority of the world still under quarantine, everyone is on the internet now more than ever. More people on the internet means more online shopping.

Between 2020 to 2025, E-com/Dropshipping will dominate because, department stores are dying (or at least on life support). So what are the steps of building my first E-com/dropshipping store? Well it’s simple:

• Find a product
• Create an online store around the product
•  Create/run ads to your store
•  Start generating sales

Now of course there’s WAY more that goes into it, but this is just the basis of it. I personally recommend using Shopify when you’re creating your store, because it’s beginner friendly and they give you different tips and tricks to create and achieve your first successful E-commerce website. Right now they’re having a 14-day free so I highly recommend hoping on this opportunity especially at it’s beginning stages. Click here to get started! For more info on E-commerce/dropshipping check out my post, “Key tips you need to know when starting a Shopify store…” for more in-depth explanation.

 

Social Media Marketing Agency:

Now this is for the people who don’t necessarily want to deal with the responsibilities of running an E-commerce brand/dropshipping branded store. A lot of these physical businesses such as restaurants, dental offices, etc… the owners of those businesses for the most part are leaving a huge chunk of money on the table simply because they don’t know how to take advantage of the internet (Or in all honesty are just too f***king lazy to learn) that’s where you come in!

So what exactly do you do to get started? Well first learn how to market. My personal advice, take 2-3 weeks aside and actually learn Facebook ads/Google AdWords because that is the most crucial part of being able to do this. What exactly will you be doing? As a social media marketer, you’ll be creating/taking over the client’s social medias for their business and you will be running ads and you’ll be bringing traffic (potential customers) towards their business which will put more money in their pockets.

The more clients you take on and provide good results, the more money you’ll make. Now how do you get paid from doing this and do you have to use your own money? In the beginning you want to provide value ( a test run) to your client and show them that you’re worth the extra investment. You know when you’re in the mall and you walk past the food court and you got the people handing out free samples of their food. Well it’s the same concept. Give them a taste and if they like, you can write up a contract and they’ll give you a budget to utilize to grow their business. You can easily make an extra $1,500-$3,000 a month per client. Imagine having 4-5 clients paying you $1,500 a month, you do the math. For more info about SMMA check out this video by Kevin David for a more in-depth overview.

 

Print on Demand:

Now this is a unique take on making money online because, this isn’t talked about too much.  For all of my creatives out there this opportunity and the time we’re in right now is GOLDEN! Especially with COVID-19 most shipping times for online businesses are extremely pushed back and may be a good minute before they go back to normal. So what exactly is P.O.D ? It’s pretty much similar to dropshipping, but instead of already made products, you’re creating the designs. That’s right, YOU!

Clothing, accessories, phone cases, necklaces, etc… you’ll be creating the designs via photoshop. Afterwards, the fulfillment center manufactures it and sends it to your customers. Fun fact, my clothing line (01 Vision) started off as an P.O.D but will very soon become an actual clothing retailer. So what’s a good P.O.D company to go through? Me personally I use Printful. Very reliable, tons of different items to customize, fast shipping, great customer service, been using them now for 2+ years now.

Now how would you market this? I actually recommend using Instagram influencers, but of course do a lot of research on Instagram influencers before reaching out to them and utilizing their platform. They’re essentially cheaper then using Facebook ads if done right. $100 on the right IG influencer can bring in mad weight and build data so when you start using Facebook ads, you already have a head start.

 

In conclusion…

We are only 6 months into 2020 and as you can see a lot can happen in a mere 6 months. This pandemic will either do two things to you and that’s either make you more lazier than you already were or bring out that inner hustler in you. With all the bars, malls, clubs, etc… closed, you literally have nothing but time to invest in yourself and be a better version of yourself by the time this pandemic passes. Getcha ass up and get at it, no excuses! Y’all stay safe out here, especially if you’re protesting in the streets. Much love! New blogs coming this week.

How to make sure you don’t miss the opportunities that are given to you…

What’s up Newgen family! Yeah I know, it’s been a while. I’ve been in a temporary hiatus and I have some explaining to do as of my where abouts have been. You I’ve been going through many transitions of my life these past few months, everything from moving into a new place, from me pulling a Steve Harvey and leaving my job when I thought I had a plan in place, but when things don’t all the way in order you have to make adjustments and make it work. Never the less i’m back and back with a hunger to give you what I felt the beginning of this year and that’s educate, motivate, and inspire. Prepared to see more of me and content on this page as I myself am still going on this journey. So without anymore waiting let’s go ahead and get into today’s topic.

 

Opportunities…

Now we live in a world where we are born with a lot of advantages and disadvantages at the same damn time. Some of us where born in lower class homes, some with broken neighborhoods, broken families, etc… For the most part we are born with the odds of life stacked against us. However, how our life plays out is all determined by our choices and what decisions we make. With that being said we have these things in our life and they come seldom and few, called opportunitites. Now I don’t have to go into the definition of what opportunites are(if you’re really that damn slow just ask google)but some people don’t understand the seriousness of utilizing the ones we are given.

Maybe there’s a business you want to start right now, maybe there’s a woman/man that you want to pursue at the place you always see them, maybe your boss offered you a leadership position that is so good you can’t even pass up. What ever it is, just know with most given opportunities there’s a time gap, a window when you can enter. However, that window will close. Now let me ask y’all a question. How many people here have an opportunity that just opened for you, but you feel like is something you back from achieving that decision that could change your life? If this is you now, I definitely want you to pay attention to next part because this will be the most important paragraph you will ever read in your life, mark my words.

Do not and I repeat DO NOT, let your family, friends, your inner doubt, etc… Stop you from taking an opportuntiy that can potentially change your life for the better. If you’ve prayed over it and that strong feeling inside of yourself(your intuition)is pushing you towards it, take it and I repeat TAKE IT! You see the funny thing about the opportunities is that each one is different and each one will require a version of you. You also need to take in account as well that the timing is different for each one. Some opportunities, the window can be weeks, months, hell it can even be open for a couple of years. Then they’re others that are on the spot and require a decision right there and right now and if you miss it, you’ll most likely never see that same chance again. Trust me, I can speak from first experience…

Now those are just the opportunities that are given, let me go ahead and go into the part when you have to create your own. This is what seperates the victims and the victors. You see life will only hand you a handful of opportunities, but overall life will consistantly beat the living shit out of you you. However, God gave us the best gift of our life and that’s free will. You see if you were dealt with a shit hand of cards, that’s fine. How you play them will determine if you win or lose. Remember if you’re born poor that’s by chance, but if you die poor that’s by choice. What the 97% tend to do a lot is wait for an opportunity to just come and wait until it’s staring them dead in their face.

“Oh I’ll start my business when the kids are out the house”, “I’ll approach that person tomorrow even though they’re alone right now”, “I don’t think I’m ready to take that position so I’ll wait until i’m more seasoned”. Different excuses, loss chances. If you’re reading this far that means you’re apart of the 3% that takes the tools they were given and build their own opportunites. People let trival things stop them from a life changing experiences that could poteinally take them to the next level in life. Excuses are the kryptonite to opportunitity. While you’re in the position you’re in right now, you need to quit bullshitting your self and tackle this like defensive lineman. Because the plane doesn’t land when it just takes off.

 

So how to make sure you don’t miss out on your blessing?

For one, pray. If you geniually believe that this is the opportunity you should take then God will provide a path for you to go all you gotta do is just say yes to it. Two, make sure that you don’t over think it, because too much thinking on a opportunity can actually cause you to change your mind and that could cause you to miss out big time on something that could had got you going. You don’t want to be that person on their deathbed regretting all the things they could have done, but let the opportunities slip passed them. So know what you want out of life and when the opportunities pop up, attack them full force and don’t hold back. I pray that this helps someone push through a wall they thought was stopping them… Take care Newgen family!

 

 

5 things to expect when you’ve achieved your wealth…

So at this point you’ve finally did it! You’ve reached a level that the 97% are still scared to go for. You’ve either made your first 100K-1M and you probably feel like you’re on top of the world right now. Well let me be the first one to say, congrats because you deserve it. Now with that being said you’re probably wondering what’s going to start happening to you since you’ve asended to a new level. Now some of this stuff you might already expect, but some you might not be prepared for. So lets begin!

 

1. People around you change

So there’s a saying, “Money doesn’t change you, it changes the people around you.” and that is 100% true and very hard to debate about. When you’ve hit certain financial penecals that most people haven’t hit, you’re going to have people treat you differently. Wether it be people being nicer to you and treating you with more respect (possible ass kissing) or hate from a distance due to envy or jealousy. You might start seeing family members come out the wood works talking about how they use change your diapers when you were little even though you’ve never seen them a day in your life. So with that being said my word of advice is this, if you already have close friends that are loyal to you no matter what… Stick with them. Remember, blood is thicker than water, but sometime blood clots. Keep in mind that once you’ve reached this level about 90% of the people you meet will have a alternative motive so make sure you can tell the difference between a cabbage and a lettuce. You may encounter old highschool friends, ex co-workers, etc… that’ll want to either know your methods, start crazy business ideas, etc… so definietly stay prayed up and know that it isn’t you that most people want, it’s what you have.

 

2. You’re going to have to say No a lot more often

This is going to be a little hard for people who in a way have a hard time saying no already, but this is another thing that you’re going to have to get use to and BELIEVE me you will get use to saying no expiditiously. The reason why I say this is because you’re going to have to deal with people begging, people always coming to you with different business ideas that haven’t been planned out seriously and people who think they’re entitled to what you worked hard for. Now i’m not saying don’t help out when someone genuinally needs it, however people are actors. They’ll flex on social media about how they’re balling, but in your messages giving you a sob story about how they’re about to get evicted from their home. Might as well give some of these people emmys. If you’e not the type of person to say no, you can simply just ignore people, but after a while you’ll have to say no. If they get mad, good. It’ll keep the fake away from you.

 

3. You’ll have more freedom

Now I know I started off on somewhat of a negative note so let me turn the mood up real quick. Now when you’ve reached a higher financial status you’ll be able to have freedom to do pretty much anything. You see most people live their lives in one state, working the same job, doing the same thing over and over again never getting a chance to actually see the world for what it really is. You have the freedom to travel anywhere in then world that you want, you have the freedom to create more streams of income easier and soo much more. The world is literally at your feet when you’re able to build your financial foundation. No 9-5 cubical jobs, no supervisors telling you what to do, you have the control! However, with great freedom comes great responsibilty and discipline. Make sure you stay on top of your game when you’re maintaining your freedom.

 

4. More opportunties will come to you

Money attracts money. When people see that you’re making a 6-7 figure income a month and your businesses and brands are growing, you’ll be also attracting other wealthy individuals including investors, ceo’s, etc… More serious business minded people will start putting you on game and will want to collab with you. You’ll be able to invest in other financial platforms such as crypto, real estate, etc… to 10x your net worth and set you up for the longterm. You can also invest in other people’s businesses which will bring you in more passive income especially if that business/brand takes off in a major way.

 

5. Emergencies will become mere inconviences

Now of course money can’t fix everything… But it sure as hell can bring peace of mind on a lot of things. Now life is 90% of what you can control and 10% of what you can’t control, but with a higher income that 10% can easily be cut down to 5%. Surgeries won’t bother you, you won’t have to pay absurd insurance rates to get some half ass coverage, you won’t have to worry about hospital bills assisnating your bank account and for most situations you’ll have more of a peace of mind.

 

In conclusion…

Now these aren’t even all of the things that will happen to you, I could list hundreds of reasons of what can happen when you become rich/wealthy, but we’d be here for days if I really went into crazy depth.  To be honest, these reasons I listed, some of them can be avoided if you simply don’t flaunt your wealth when you make it. If you still want the same life even though you’re worth 6-7 figures, simply just be reserved in the beginning. Be reserved and show off in subtleness. Eventually people will catch on, but you’ll be more seasoned in creating/maintaining your wealth. I hope you enjoyed today’s read and remember that money won’t change you, it’ll only amplify who you are and it’ll change everyone and eveything around you.