How to utilize Facebook ads part 2…

So I’m extending the How to utilize Facebook ads into two parts, because it’s a slue of information that if I literally type it out all in one blog post you’d be reading for hours and I want to make sure you grasp every aspect to this in a well thought out manner. Last time I went over the different categories on ad sets such as PPE, ATC, VC-PP and how to utilize your pixel code to track your traffic in order to study your data. Today I’m gonna go over how to set up your audience and how to target/retarget your audience in order to make sure you’re not wasting your money on audience that don’t give two shits about your product or service.

 

Audience insights

So they’re many factors in your advertising, but one of the key factors is picking your right audience. People who are already interested or have shown interest in what your selling. Now in order to do that you got to know how to pick that out and that’s what leads up to audience insights. Audience insights is a tool that Facebook incorporates inside your ads manager in order to help set up a custom audience you can sell to.

So go inside your ads manager and then click the top left corner where it says “ads manager” and under “Plan” click audience insights. Once you’ve clicked it it’ll give you two options, “Connect to everyone on Facebook” or “Connect to the people that’ve already connected with your Facebook”. Click the first option and now you’re in audience insights. The benefit in this is that you can create multiple audiences that you can test to see what your winner is.

In here you can tailor your audience by their demographics, the pages they’ve liked, where they live and how active they are. Remember the name of the game is to take that 150-200 million people and shrink it no bigger than 1.5milliom people but no lower than 250,000 people. You need a audience size that’s between those numbers so not only will it not get saturated quickly, but you’ll be able to scale if that audience likes your product. For example lets say I’m selling a streetwear T-shirt and I want to put that shirt in front of people that love streetwear. First I would see what states are more into that sort of fashion and then add them in.

Afterwards I would check the age and gender to see if my product fits more with boys or girls and the age group that would relate to this product more. After that I would then list off the things in common(interests) this shirt has, like Supreme, Bape, Stussy, Obey, etc… anything that involves streetwear in order to grasp those fans and put this shirt in front of them. When that is done I could either go with the audience size I have now or narrow down even further to see if I can get my audience size a bit more specific. At that point I could list off everything from what education level, type of work they do and many more. Once I’ve got all of my information I then save the audience and then utilize for my ad post.

This will help you when it comes to targeting your key audience because these people will be your fans, the people who will keep buying from you and see your brand at least once a day. If you can master creating effective audiences you will be on fire simple because that’s one of the make or break components you need to make it.

 

Targeting/Retargeting your audience  

Now this for the people who are getting ready to scale and this is also for the people who have gathered enough data from their previous ad from a cold audience(cold traffic). Once you’ve gotten this far, you’re ready to see results for what you’re promoting. So you have two different types of audiences such the following:

• Look alike audience
• Custom audience

Both do different things. With a look alike audience you can reach new people who are similar to audiences you already care about. You can create a lookalike audience based on people who like your page, conversion pixels or any of your existing Custom Audiences. With a custom audience you can connect with the people who have already shown an interest in your business or product with Custom Audiences. You can create an audience from your customer contacts, website traffic or mobile app. Depending on where you’re at with your ad will determine which one you will utilize in order to move on to the next level.

When creating a look custom audience all you need is 100 conversions of either of the following;

• Page View
• View content
• Initiate checkout
• Purchase
• Add to cart
• Add payment info
• Search

And out off these 100 conversions you can create a custom audience and Facebook will go out and find people who are likely to do what ever option you select. With a look alike audience you can literally take the custom audience and put it in the lookalike source and Facebook will go and find 1million to 10 million people who look like the audience you’ve gathered. That’s right I said it, 1-10 million people! Scaling is going to be something vicious when you’ve finally reached that point. This is how most businesses and brands are able to make 6-7 figures a month and are continuously able to do this.

Once you’ve studied part 1 of utilizing Facebook and grasp it you’ll be able to take this and have a really great sense of direction. Now remember there’s no one really right way to do this, it’s like the saying “There’s more than 1 way to skin a cat.” there’s many ways to become successful with Facebook ads, but you will have to test and find your methods and see what works best for you. Once you’ve find it, keep doing it over and over until you reached higher levels of success in your business. I hope this information helps you on your journey in the jungle of Facebook advertisement!

How to utilize Facebook ads…

Hey what’s up y ‘all! Today I’m going to give a small tutorial on how to use Facebook ads. I’m going over everything from the pixel, the different choices you can pick from for certain task and a few other things as well. If you don’t feel like paying for a course or just don’t have the money to purchase one at the moment here’s a little freebee that can at least put on the right track. So make sure you pay attention to what I give out today.

 

Categories of Facebook ads…

So at first Facebook ads can seem a bit imitating but in reality once you have basic knowledge of where to go it becomes easier to understand and use. Fair warning though I advise you to have at least $150-$500 saved when you’re starting, because you will be doing a lot of testing and Facebook is a game of patience so I hope you have some as well.

So here are the different categories of Facebook ads;

• PPE(Page post engagement)
• LC(Link clicks)
• VC(View content)
• ATC(Add to cart)
• PP(Purchase pixel)

The game is to have a product or a service that can get through all of these successfully in order to start the scaling process which is where you will see the real money coming in. So now I’m about to start going over individually going over what the purpose of each category and the benefit from using it. Another disclaimer, there’s really no set way to truly do this, many people have their own methods all I’m doing is just giving you a sense of direction and what ever you want to add on to it is completely up to you.

 

PPE(Page post engagement)

So post engagements are meant for two things. One is to test to see if people would like the product/service you’re selling and the second reason is for social proof. When you do this first make sure you have a fan page(business page, same shit) and that you use a existing post because in your ads manager the likes, comments and shares will be shown on that post so when reuse it for any other categories you’ll have that social proof already in hand. Let me ask you a question from a consumers perspective, would you trust a advertisement that only had 10 likes and 1 comment or would you’d be more incline to the advertisement that has thousands of likes, hundreds of comments and shares? Exactly.

So when you do this, let the ad run for 3-5 days. You have to understand that Facebook optimization actually needs 7 days to work effectively, but by the 3rd-4th day you’ll be able to tell if it’s a hit or miss. Another way to tell if your ad is doing good is looking at the CPE(cost per engagement)and if it’s 0.04 and lower than you have the green light to proceed to the next category of the process. Now after three days if your CPE is above 0.10-0.15 kill the ad and try a different approach. –What if I don’t get any sales? That’s fine. You see Facebook will give exactly what you ask for. You optimize for post engagements, it’s algorithm will give you engagements and nothing more. If you just so happen to get a sale or two then obviously people like what you’re selling, but it’s still cool if you don’t get sales.

 

LC(Link clicks)

So this the next level for the process. Now once you’ve ruled that your product/service is doing good now you can optimize for link clicks. Now if your product is good and you already have the social proof you’re going to get a lot of link clicks and even more social proof(likes, comments, shares). Now Facebook needs 50 conversions a week in order to optimize properly. So as long as you’re getting that 50 a week you’re on the right path. For most people who make it this far you’ll hit that honestly within 2-3 days if your product is good. If it’s great it’ll be within a day, at the point let it run for 3-5 days and see if it’s still good you can move on to the step. You might also get sales in this level as well, but even if you don’t it still not a red flag.

 

VC(View content)

Now this is where part of the fun begins! With view content now you’re in the battlefield to see if you’re going to go the next levels or not. With view content, Facebook will look for people who will click your link and actually look at what your offering. Now just as link clicks you need 50 conversions a week for it to optimize properly, but now it’s a game of how many add to carts you’re getting or sign ups(if your doing affiliate marketing). A good way to tell to level up is if you’re ready to level up is the amount you’re getting. So 20-40 add to carts with like 3-5 sales is a good indicator to level up.

–What if I’m still not getting sales? Then I’d recommend looking at the CPVC(cost per view content) if it’s reaching anything over 0.25-0.30 kill the ad, but don’t kill it too early give it bout a week at the latest. If you’re getting sales then go ahead and move to the next level because you’re literally almost at the finish line.

 

ATC(Add to cart)

So if you’re here that means your product is good maybe even great and you’re getting a lot of add to carts with the minor sales you’re receiving. Now at this point Facebook is looking for people who tend to add to cart a lot when shopping online. So that means you’re bout to be bombarded with ATCs. When you’re getting about 50-60 add to carts with like 15-20 sales you’re in the green zone and you should keep going. Remember the name of the game is seasoning your pixel so it can become smart because, believe it or not it will come a time where you’ll have soo many sales tracked by your pixel that you won’t need to keep doing this method. You’ll be able to the purchase pixel off back and start generating sales.

 

PP(Purchase pixel)

Now it’s called purchase, but I just call it purchase pixel just cause honestly. Anyway, you should only be using this category when you’ve reached a certain amount of ATCs and sales which is around 50-60 ATC with 15-20 sales. Some people say start out with the PP off rip and in some cases that has worked, but I wouldn’t recommend doing that off a brand new pixel. You’ll just be wasting a lot of money to be honest unless you got the bread like that off rip. The only time I recommend going straight to the purchase pixel is when you have a few thousand orders(2,000-3,000) simply because your pixel is smart at that point and it’ll already know where to look without any actual help from the categories. Once you’ve completed this step and your product is thriving now you’re ready to scale and that’s where the fun begins for real!

 

Pixel code

Now this is the final thing I’m going to go over, it doesn’t need much explaining, but this is the make or break of your business right here. So when you’ve built your ad manager before you run any ads you need to set up your pixel code in your store. This code will track everybody who has been on your shop, added products to your cart, purchases, the list goes on, but this is fundamental that you do this first before running any ads so Facebook can gather all the information that you can utilize. Season it and watch it work wonders for you.

 

In conclusion…

Now there’s a lot more that goes into this like targeting, audiences, and many more, but today I just wanted to give you a simple run down/path that you can take in order to get you going. Now of course learning Facebook ads won’t be no overnight thing because it’s a process and you’ll make a lot mistakes and a lot of testing, but once you get it and understand how everything works you’ll be in the land of green pastures and by pastures I mean money. Hope this was helpful for you!